English (UK) 
简体中文 I. Enterprise Positioning: Bone Builder for Flexible Manufacturing
Zhongshan Chenxiang Automation Equipment Co., Ltd. was established in 2014 toFlexible Conveyor SystemsChenxiang focuses on the "connection" part of industrial automation as the core track. Different from the traditional conveyor equipment manufacturers, Chenxiang has chosen aVertical Integration Path: It has built its own injection moulding factory, mechanical processing factory and testing centre, forming a full chain capability from polymer material research and development to complete line delivery. This model makes it possible to realise in scenarios such as intelligent dispensing systems in pharmacies and automobile assembly lines, etc.Conveying Efficiency Improvement 40%(Compare to conventional steel roller lines).
When visiting its factory in Tanzhou Town, I found that 30 Haitian injection moulding machines in the injection workshop were producing customized chain plates, while the next door testing centre was using automatic pull-out force testing machine to verify the product's life span - this kind of "R&D-Manufacturing-Verification" closed-loop is precisely the key to Chenxiang's success in the red sea of logistics equipments. The key to tear open the cracks in the red sea.
II. Technology evolution: from parts cloning to system definition
1. Dual innovation in materials and structures
- Polymer chain plate breakthrough: The first plastic chain plate mould was born in 2006 to solve the pain point of metal chain with high noise and easy corrosion. Through the carbon fibre reinforced nylon formula, the wear life is increased from 10,000 hours to 30,000 hours
- Modular Architecture Revolution: Drawing on the Swedish FLEXLINK flexible conveyor line concept, we have developed theQuick Release Interface SystemEquipment reconfiguration time compressed from 72 hours to 8 hours
- Environmental Adaptation UpgradeFood grade chain plates are RoHS certified and anti-static design meets 3C workshop 10⁶-10⁹Ω resistance requirement.
2. Three-level jump in intelligence
| point | Technology Focus | Representative results |
|---|---|---|
| 2014-2017 | Mechanical structure optimisation | Positioning pallet ±0.5mm accuracy system |
| 2018-2021 | Control Algorithm Embedding | Pharmacy dispensing system mismatch rate <0.1% |
| 2022-2025 | digital twin (Twin) integration | Virtual commissioning reduces 98% collision risk |
Third, the industry attack: in the shadow of the giant stuck position
▍医疗自动化：以小搏大的经典战
When Bosch and other giants focus on whole-plant automation, Chenxiang chooses toPharmacy Segmentation Scenarios::
- exploit (a resource)Three-dimensional motion drug dispensing robot armSorting of 2 boxes of medicines per second by linking with the conveyor line.
- The case of Guangdong Hospital of Traditional Chinese Medicine shows that the rate of manual intervention dropped by 70%, and the prescription processing speed reached 15 seconds/single
▍汽车制造：柔性混线的破局点
Aiming at the pain point of multi-type common line production of new energy vehicles:
- Programmable stopsMake single line compatible with SUV/car chassis, switching time <3 minutes
- Resistant to 140 ℃ chain plate to solve the problem of high temperature in the coating workshop, alternative to imported solutions to reduce the cost 45%
ralph lauren polo ralph lauren internationalisation paradox
Although the business covers Europe, the United States and Southeast Asia, but the proportion of overseas revenue is still less than 20% - the core resistance is:
- EU CE marking exclusion for off-standard customised production lines
- Deficit of international customers' trust in the "Chinese standard"
IV. Management Philosophy: Lingnan Expression of Japanese Corporate Genes
Chenxiang willJapanese Lean PhilosophyLocalisation to form a unique operating paradigm:
- 6S on-site management polarisationMaterial turnover rate of injection moulding workshop increased to 98%, much higher than the industry average of 85%.
- Mechanism for Technocracy: Allow 30% R&D projects to have no outputs, but force sharing of failure data
- Talent feedback strategy: "Chain Plate Lab" jointly established with Zhongshan Vocational College, 50% technicians from the school-enterprise co-operation
This culture has given rise to amazing human effect: only 11 core technical staff, supporting the annual R & D output of more than 20 million yuan.
Core Q&A about Chenxiang Automation
Q1: What is the essential difference between flexible conveying and traditional conveying?
Dynamic reorganisation capacityIt's a watershed:
- Traditional line body: fixed beat, single flow direction, modification requires 3 days of production downtime
- Morning Glory Programme.Magnetic Quick Release Interface+Programmable tracks, production line reorganisation as Lego
Q2: Why did you choose the medical and automotive dual track?
The Art of Balancing Precision and Scale::
- Medical validation of technical limits (0.1 mm accuracy)
- Vehicles to demonstrate mass production capability (2 km/h line speed)
Dual domain data feeds into a technology flywheel
Q3: How can MSMEs counteract international giants?
A victory for ant tactics::
- Focusing on "delivery connectivity" niche scenarios by abandoning turnkey solutions
- expense or outlay100% Response SpeedHedge against brand disadvantage: 48-hour after-sales response vs. 4-hour arrival of Chenxiang
Q4: Is materials technology undervalued?
invisible moat::
- Chain plate accounts for 15% of equipment cost, but determines 80% failure rate
- Self-developed carbon fibre - nylon composite material, cheaper than imported 40%, the life of the reverse 2 times
Exclusive Data Insight: The penetration rate of flexible conveyor systems in China is only 12.71 TP3T (2025), much lower than Germany's 38.51 TP3T. Chenxiang'sModular technology platformNine core patents have been stockpiled, but the real winner is -Can customised solutions for medical/automotive scenarios be precipitated into industry standard modules by 2025? This will be a key leap to break the "non-standard trap" and achieve scale.
