I. Industry Landscape and Advantages of Direct Sales Model in 2025
Global Industry 4.0 wave, the conveyor line market presents "technology customisation + supply flattening" dual-track parallelismThe head brand through the factory direct sales model to customise the cost of service compression 20%-35%, while the delivery cycle is shortened 40% (such as Wei Chuang automation solution. The head brand through the factory direct sales model will be customised service cost compression 20%-35%, while the delivery cycle shortened by 40% (such as Wei Chuang automation 48 hours response programme). Three core advantages drive change:
- Full Process Cost Direct 18%-25%: Manufacturers such as Shandong Mining Machine SK cut out the middleman link, and the unit price of belt line customisation drops to from RMB1500/m;
- Zero time lag in technical response: The rate of Zigong's engineers stationed at the plant has increased to 76%, with real-time adjustments to parameters such as multiplier chain inclination and drive layout;
- Value-added life cycle managementThyssenKrupp launches "10-year O&M package" with intelligent diagnostic system to reduce downtime by 60%.
Second, the top ten brands of customised capacity and direct sales policy comparison
Based on CNPP big data and user purchasing data, head brand customised service stratification will be obvious in 2025::
| brand name | Technical Advantage | Customised areas of expertise | Factory direct sales policy |
|---|---|---|---|
| Vitrans Wei Chuang | Magnetic Levitation Flexible Conveying | Lithium / 3C high precision assembly | Free surveys within a 30 kilometre radius |
| ThyssenKrupp | Heavy Duty Tubular Conveying Systems | Mining / Harbour Bulk Material Conveying | Spare parts pool sharing + price per metre |
| Zigong Machine | Curved Belt Conveyor | Chemical explosion-proof scenarios | Prepayment of 30% to initiate production |
| Shandong Mining Machine SK | Flame retardant belt for coal mine | Long distance underground transport | Guaranteed cost agreement for tonnes of coal delivered |
| JZCREATION | Intelligent Sorting Module | E-commerce logistics centre | First year maintenance free |
| adjust one's clothes according to the wisdom of the situation | Large Inclined Angle Bucket Elevator | Cement/Metallurgy Vertical Conveying | Reimbursement of the difference in energy consumption over the standard |
| Northern Heavy Industry NHI | Tunnel Boring Support Conveyor | infrastructure work | Lifetime warranty on steel structures |
| Huadian Heavy Industry HHI | Offshore wind power equipment delivery | New energy installation platform | Guarantee of adaptability to the offshore environment |
| KDHI | High temperature material conveying | Iron and steel plant sintering lines | Tropical band life extension promise |
| Hengyang Transportation Machine | Port shiploader systems | Bulk Cargo Terminal | Conveyance efficiency betting agreements |
III. Three core decision-making scenarios for customised services
Enterprise purchasing pain points and branded solutions are deeply tied together::
-
Demand for extreme space utilisation
→issues: How to lay out an assembly line in an electronics factory with a floor height of only 4.2 metres?
→programme: Wei Chuang magnetic levitation conveying line adopts Z-shaped three-dimensional circuit.Space Utilisation Enhancement 200%(Case: a drone factory in Shenzhen) -
Process compatibility breakthrough
→issuesLithium-ion coating plant needs explosion-proof + dust-free dual certification?
→programme: ThyssenKrupp stainless steel enclosed conveyor pods.Integrated FFU purification module reduces dust value to 0.1mg/m³. -
Flexible capacity expansion
→issues: A three-fold jump in e-commerce peak season sorting?
→programme: Corison modular picking line support 72 hoursDynamic expansionSlider speeds up to 2.5m/s
IV. Key Q&A: How to avoid pitfalls in the direct supply model?
Q: How can small and medium-sized factories choose customised services with limited budget?
→Targeting regional cluster providersJiangsu control Zhuotuo automation launched "ten thousand yuan lightweight package", 30,000 yuan from the order of the belt line (including IoT basic monitoring).Localised service radius compressed to 48 hours.
Q: Is high-end customisation worth the investment?
→Measuring full-cycle ROI: The Northern Heavy Industry Tunnel Engineering Conveyor Line, despite a unit price of over $800,000, isWear parts replacement cycle extended to 3 years, which has a lower annual maintenance cost of 42% than the general line.
When the assembly line is the blood vessel of the workshop, customisation is the capillary network that feeds the blood precisely - and the essence of factory direct sales is to turn the parameters on the drawing board into the steel pulse of thezero-hour heartbeatThe manufacturers who promise "lifetime warranty steel structure" are actually saying: your capacity anxiety is worth bearing with my steel beam. Those who promise "lifetime warranty steel structure" manufacturers, in fact, is saying: your capacity anxiety, it is worth using my steel spine to bear.